Portraits of Privacy - Campaign Styles

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Portraits of Privacy

JEFF ARNOLD

A NEW HEALTHCARE ERA

When Jeff Arnold and Dr. Mehmet Oz founded Sharecare in 2010, the online health and wellness platform took off, connecting millions of people to the best health resources around.

But that was just the beginning.

"We believe that the time is now for consumer driven healthcare," Arnold said. "And the buyer in this new healthcare era is going to be the patient and the seller is going to be the provider."

The time is now for consumer driven healthcare [...] and the buyer in this new healthcare era is going to be the patient and the seller is going to be the provider.
All your health needs are going to be in one place - on your mobile phone.

Popular gadgets like Fitbit have helped the public gain more self-awareness than ever before. Consumers right now want more control and they want information that is easy to access. The emergence of technology companies for the first time focusing on healthcare is an important development. But the next logical step, Arnold explained, is that health profiles have to be created.




"The same way that Amazon has developed a retail profile; Facebook has developed a social profile and Linkedin has developed a business profile; Sharecare is going to be your health profile," Arnold said. "All your health needs are going to be all in one place – on your mobile phone."

"It's going to be preventative; it's going to be participatory; it's going to be personalized, and it's going to be led through privacy."

Smart phones these days are what Arnold called "digital allies" that marry everyday information with online technology. And while accessibility may be key, just as important, he stressed, is trust, security and privacy.